After working at Hindustan Unilever under the sales and marketing of their FMCG division. Mr Ahmed decided to become a first-generation entrepreneur himself. His idea was to market superior quality leather products crafted by Indian hands using labour-intensive methods in order to provide employment opportunities to skilled Indian craftsmen and revive the industry of handcrafted leather goods.   

Mr. Nadim entered the export industry in 1995 as a small leather goods craftsman working for other companies and gradually entered the tanning industry in 1999, with more than 25 years of experience in the leather industry. He founded Ayman with a vision of introducing the world to much safer tanning methods for us and our planet by employing environmentally-conscious processes to produce superior quality sustainable  leather products.

Hasnain leads the end-to-end creation of products, translating design vision and market insights into commercially viable, high-quality outcomes. He oversees material research, prototyping, testing, and production readiness while ensuring innovation, functionality, and brand consistency. Working closely with design, sourcing, production, and quality teams, he ensures every product meets our standards.